Mobile Application Development
About our Client Duraclient*
- Duraclient (name changed) is transforming how mobile devices are used for the discovery and delivery of personalized content.
- Uses a highly attuned optimization engine, the client side application creates the ideal user experience.
- Extremely high, personalized and cool looking apps.
- Mobile content thats personalized, fast and on consumer Provides mobile users a fun, personalized, engaging content discovery and delivery solution.
- Revenue model based on streamed Advertising on existing engine.
App major features:
- Content in form of promotions, Video, RSS, Discount coupons (QR code) and other:
- Content shown in 3 modes :
- Interactive whenever user wants it.
- Event based mode.
- Banner on home screen.
- Events:
- Incoming call and drop back (displayed upon call termination).
- Outgoing call and drop back.
- Incoming & Outgoing SMS.
- Idle Mode:
App features:
- Personalized: User has control over type of content
- User can set preferences and if not available already on server, the server finds it by crawling the web and relays the content.
- Cool looking User Interface: Extremely high quality.
- Idle mode: If user does not use, app has the ability to go into idle mode to minimize resource and network usage.
- Sharing of content from one user to others.
- Non intrusive app:
- Idle mode
- Time based rules
- Rules can be personalized by user
- Coupons in form of QR codes: User can scan coupons by taking pictures and identification of QR code by the Mobile App.
- User actions logged and relayed to server for personalization and audit trailing.
- Personalized promotions
Application Look & Feel:

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Client name hidden. |
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Advertisements as content. |
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Notice the carousel and list view with buttons. |
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Notice the Share, and thumbs up/down |
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Notice the high quality buttons, sidebar and |
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features. |
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other components. |
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Triggered on event (Call end). |
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RSS feeds. |
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QR codes scan. |

Broad Architecture Client App:
Platforms Supported:
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iPhone 3.0 going to 3.1 |
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Android 1.6 going to 2.0. |
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Blackberry 4.2 going to 4.7. |
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Symbian S60 3rd edition going to 5th Edition. |
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Winmobile 6.5 |
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